Business Plan | Gossy Protocol

Executive Summary

What

A fully anonymous, uncensorable social platform where users post text, images, and video using Ethereum wallet identities on Arbitrum Nova. No personal data collected.

How

Wallet-based identity, IPFS content, gasless access, community moderation, and low-latency feed infrastructure.

Identity: Wallet-based, no signup, cryptographic signatures.
Content: Stored on IPFS, referenced on-chain, indexed via The Graph.
Access: Gasless UX via relayer; premium/private channels via GSX token.
Moderation: Community reputation and market-driven curation.
Performance: Pre-generated feeds + subgraphs for <50ms perceived latency.

Why now

Growing distrust in surveillance platforms and rising demand for privacy-first social experiences.

Vision

A truly anonymous, free internet where expression is protected and monetized.

Mission

Empower users to share thoughts, experiences, and media without fear of censorship or surveillance.

Problem & Opportunity

Problems

Surveillance capitalism: identity tracking, data harvesting, profiling.
Centralized moderation: opaque policies, sudden bans, shadow moderation.
Limited privacy: real names, IP logging, device fingerprinting.
Data custody: deletions, lockouts, zero portability.

Opportunities

Macro shift away from Big Tech surveillance.
Rise of anonymous expression and alt accounts.
Web3-native UX demand for on-chain social ownership.
Creator monetization via programmable incentives.

The Gossy Solution

Anonymous by design: no PII, wallet-authenticated posting.
Uncensorable content: IPFS hosted, on-chain references.
Gasless UX: relayer submits transactions for users.
Community moderation: reputation-based curation, transparent rules.
Scalable feeds: subgraphs and precomputed timelines keep UX instant.
Creator economy: GSX token powers subscriptions and rewards.

Product Overview

Core Features

Post text, images, and short videos.
Comments, reactions, reposts, tags, mentions.
Public, private, and premium channels (token-gated).
Spam controls: rate limits, optional bonded posting, community slashing.

Premium Channels

GSX-based monthly subscription.
Channel-specific posting rights and media allowances.
Default 70/30 creator-platform revenue split, governance adjustable.

Discovery

Home, Following, Trending, and Topic feeds.
Tags and optional geohash discovery.
Ranking blends quality, freshness, stake, reputation.

Clients

React Native app with embedded wallet.
Web app with progressive enhancement & offline caching.
Optional key custody via secure enclave—no WalletConnect required.

Technical Architecture

Blockchain Layer (Arbitrum Nova)

Smart contracts: Post, Comment, React, Channel, Subscription, Reputation, Treasury.
GSX (ERC-20): subscriptions, rewards, staking, governance.
Signatures: EIP-712 intent, relayer validated.
Access control: token gating via subscriptions or allowances.
Upgradeability: proxy pattern for modular iteration, immutable core data.

Storage Layer (IPFS)

Content & media stored on IPFS, on-chain CIDs.
Guaranteed pinning for premium channels, LRU for trending.
Optional client-side encryption for private channels.
Multi-region pinning with integrity checks.

Indexing Layer (The Graph)

Subgraphs by tag, geohash, channel, user.
Derived views: trending, quality rank, creator leaderboards.
Event-driven denormalization to reduce client joins.

Relayer Layer (Serverless)

Intent intake with policy enforcement and gas payment.
Queue prioritization for paid channels and reputation holders.
Rate limits, velocity caps, abuse denylists.
Subscription validation pre-submit.

Client Layer (Mobile/Web)

Embedded wallet with optional social recovery.
Offline-first caching, background sync.
Privacy proxies minimize metadata leakage.
Client metrics for performance tuning.

Tokenomics — GSX Token

Type

ERC-20, fixed supply

Total Supply

1,000,000,000 GSX

KYC

No KYC required; access is permissionless.

Distribution

40% Community Rewards — content & reputation incentives.
20% Team — 12-month cliff, 4-year vesting.
15% Ecosystem Fund — partnerships, grants, incentives.
10% Public Sale — multi-round fair price discovery.
8% Marketing — growth, influencer programs.
5% Liquidity — DEX liquidity across bridges.
2% Reserve — strategic buffer.

Utility

Subscriptions & premium channel access.
Creator payouts & performance bonuses.
Governance voting & signaling.
Sponsored boosts & content promotion credits.
Reputation bonding for moderators.

Vesting & Emissions

Linear vesting to align long-term incentives.
No perpetual inflation — emissions from allocation.

Treasury Policy

Multisig with timelock, path to DAO control.
Fiat diversification & risk-weighted treasury management.

Governance

Two-Phase Model

Phase 1: Foundation + multisig stewards with public proposals.
Phase 2: Token-holder governance with quorum and veto.

Mechanics

Tuned proposal thresholds, quorum, and voting windows.
Delegate system encourages expertise-based decisions.
Reputation overlays for non-token moderation signal.

Revenue Model

Primary

Premium channel subscriptions (default 70/30 split).
Channel creation and customization fees.
Boosted content & promoted placements.
GSX spreads on in-app swaps and DEX revenue sharing.

Secondary

Enterprise API access & analytics.
Premium analytics & creator tooling.
Branded channel sponsorships (opt-in, labeled).

Unit Economics

Subscription ARPU: $6–$12/month.
Gross margin: 80–90% post infra & relayer costs.
Creator rev share: 70% baseline, governance adjustable.

Market & Competitors

Market Size

Global Social Media: ~$253B (2024).
Crypto users: 500M+.
SAM: Privacy-first, crypto-native social (~50–100M).
SOM (3-year target): 2–5M MAU.

Competitors & Differentiators

Peers: Minds, Farcaster/Lenster, X wallet integrations, Telegram Channels.
Differentiators: full anonymity, on-chain content, gasless UX, transparent moderation, native tokenized subscriptions.

Go-To-Market Strategy

Pre-launch

Seed community on Crypto Twitter, Telegram, Reddit.
Airdrops for contributors and testers.
GSX presale & whitelist (with geofencing).

Launch

Viral 'Confess on Chain' campaign.
Creator partnerships across high-signal niches.
App Store / Google Play with privacy-forward messaging.

Growth Loops

Repost incentives & referral rewards.
Channel co-hosting and audience cross-pollination.
Creator discovery surfaces with conversion tracking.

BD & Partnerships

Wallets, DEXs, privacy tooling, analytics partners.
L2 and data infra co-marketing (Arbitrum, The Graph, IPFS).

Product Roadmap

Q3 2025

Closed beta (web + mobile), core posting, feeds, reactions.
Relayer v1, subgraph v1, IPFS pinning baseline.
Premium channel MVP with GSX subscriptions.

Q4 2025

Mobile GA; creator dashboards; boosts.
Reputation-based moderation v1; spam bonding.
Liquidity bootstrap and public sale.

Q1 2026

Encrypted private channels; key UX.
DAO v1 for treasury + fee parameters.
Third-party API for clients and analytics.

Q2–Q4 2026

Social recovery & MPC options.
Advanced search, multi-language trends.
Federated relayers & indexing redundancy.

KPIs & Milestones

Activation

40% week-1 retention; 60% 7-day posting.

Engagement

8+ DAU/MAU; 12+ weekly sessions.

Creator

50k paying subscribers by Q4 2026.

Economics

$3M ARR by Q4 2026; >85% gross margin.

Reliability

99.9% relayer uptime; P95 feed < 250ms.

Security, Abuse Prevention, and Privacy

Security

Audited smart contracts, bug bounties, continuous monitoring.
Key storage best practices, optional hardware-backed enclaves.

Abuse Prevention

Rate limits, intent scoring, reputation staking for moderators.
Market-driven curation + boost slashing for deceptive content.

Privacy

Minimal metadata; privacy proxies; Tor-friendly endpoints.
No IP/device fingerprint logging; transparent privacy policy.

Legal & Compliance

Jurisdiction: foundation + operating entity in crypto-forward region.
Token sale: geofenced; no KYC for app usage; clear disclosures.
Content policy: illegal content prohibited; minimal enforcement for legality.
Data: no PII collection; GDPR/CCPA-aligned transparency and rights.

Team & Hiring Plan

Core team: protocol, mobile/web, infrastructure, security, community, BD.
Advisors: privacy tech, moderation at scale, token design, legal.
Hiring: senior-first for critical roles; lean GTM; community-led support.

Financial Plan (Illustrative)

Use of funds 12–18 months: 45–55% engineering, 15–25% infrastructure, 15–25% marketing, 5–10% legal/security, 5–10% contingency.
Runway target: 18–24 months post-raise with conservative growth assumptions.
Revenue sensitivity: upside tied to paid channel adoption & creator retention.

Risks & Mitigations

Regulatory: proactive counsel, geofencing, conservative token design.
Abuse & spam: bonded posting, reputation staking, slashing.
Creator adoption: rev-share incentives, tooling, discovery boosts.
Scaling: federated relayers/subgraphs, multi-region IPFS, graceful degradation.
App distribution: compliant app policies, PWA fallback, regional strategies.

Appendices

Contract Modules: Post, Comment, React, Channel, Subscription, Reputation, Treasury.
Data Model: CID-based content; user address state; channel policies; reputation graph.
Governance Params: proposal threshold, quorum %, voting period, timelock days.
Metrics Dictionary: DAU/MAU, LTV/CAC, retention, conversion, boost ROI.
Compliance Notes: transparency reports, law enforcement guidelines.

Call to Action

Finalize token sale mechanics and geofencing.
Close initial audits and launch bug bounty.
Recruit 25 founding creators pre-GA.
Launch 'Confess on Chain' campaign with mobile GA.

Ready to go deeper?

Explore the full protocol design, token economics, and roadmap in our whitepaper.

View Whitepaper

Scaling Anonymous Social To A Global Protocol