Gossy Protocol — Business Plan

Version: 1.0
Date: August 2025

One-liner

Gossy is a censorship-resistant, anonymous social platform powered by blockchain, enabling global expression and a creator economy without surveillance or gatekeepers.

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Executive Summary

• What: A fully anonymous, uncensorable social platform where users post text, images, and video using Ethereum wallet identities on Arbitrum Nova. No personal data collected.
• How:
  • Identity: Wallet-based, no signup, cryptographic signatures.
  • Content: Stored on IPFS, referenced on-chain, indexed via The Graph.
  • Access: Gasless UX via relayer; premium/private channels via GSX token.
  • Moderation: Community reputation and market-driven curation replace central bans.
  • Performance: Pre-generated feeds + subgraphs enable sub-50ms perceived latency at scale.
• Why now: Growing distrust in surveillance-driven platforms, rising appetite for privacy and true ownership in social.
• Vision: A truly anonymous, free internet where expression is protected and monetized.
• Mission: Empower users worldwide to share thoughts, experiences, and media without fear of censorship or surveillance.

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Problem & Opportunity

• Problems with existing platforms

  • Surveillance capitalism: Identity tracking, data harvesting, behavioral profiling.
  • Centralized moderation: Opaque policies, ideological bias, sudden bans, shadow moderation.
  • Limited privacy: Real names, IP logging, device fingerprinting, location tracking.
  • Data custody: Content deletions, account lockouts, no portability.

• Opportunities

  • Macro shift: Global dissatisfaction with Big Tech surveillance and moderation.
  • Behavioral trends: Rise of anonymous expression (alts, throwaway accounts).
  • Web3-native UX: Growing crypto user base seeking on-chain social and identity ownership.
  • Creator monetization: Subscription-first models with direct ownership and programmable incentives.

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The Gossy Solution

• Anonymous by design: Users post via Arbitrum wallet addresses; no PII, no signup.
• Uncensorable content: Media stored on IPFS, referenced on-chain for durability.
• No posting fees: Gasless UX through a relayer that submits transactions on users’ behalf.
• Community moderation: Reputation-based voting, market-signaled curation, transparent rules.
• Scalability: Subgraphs and precomputed feeds deliver low-latency, high-throughput experiences.
• Creator economy: GSX token powers subscriptions, premium/private channels, and rewards.

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Product Overview

• Core features

  • Post text, images, and short videos
  • Comments, reactions, reposts, tags, and mentions
  • Public, private, and premium channels (token-gated)
  • Spam controls: per-address rate limits, optional bonded posting, community slashing for abuse

• Premium/private channels

  • GSX-based monthly subscription
  • Channel-specific policies (posting rights, media size, pinning guarantees)
  • Revenue split default 70% creator / 30% platform (configurable by governance)

• Feeds and discovery

  • Home, Following, Trending, and Topic feeds
  • Topic tags and geohash-based discovery (opt-in geotags)
  • Multi-dimensional ranking: quality, freshness, stake, reputation

• Clients

  • React Native app (iOS/Android) with embedded wallet
  • Web app with progressive enhancement and offline-first caching
  • No WalletConnect required; key custody optional with local secure enclave

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Technical Architecture

a) Blockchain Layer (Arbitrum Nova)

• Smart contracts: Post, Comment, React, Channel, Subscription, Reputation, Treasury
• GSX (ERC‑20): Subscriptions, rewards, staking, governance hooks
• Signatures: EIP‑712 typed data; relayer validates intent and nonce
• Access control: Channel token gating; subscription NFTs or on-chain allowances
• Upgradeability: Proxy pattern for iterating non-critical modules; immutable core data refs

b) Storage Layer (IPFS)

• Content: Media and metadata stored on IPFS; CIDs referenced on-chain
• Pinning: Guaranteed pinning for premium/private channels; LRU pinning for public trending
• Privacy: Optional client-side encryption for private channel content (symmetric keys shared to subscribers)
• Redundancy: IPFS cluster with multi-region pinning and periodic integrity checks

c) Indexing Layer (The Graph)

• Subgraphs: Posts by tag, geohash, channel, and user
• Derived views: Trending, quality-ranked, creator leaderboards
• Performance: Event-driven denormalization to reduce client joins and filter latency

d) Relayer Layer (Serverless)

• Intent intake: Receives EIP‑712 signed messages, enforces policy, pays gas
• Queueing: Prioritization for paid channels and verified reputation holders
• Abuse controls: Global and per-address rate limits; velocity caps; denylists for clear abuse
• Access checks: Subscription validity and channel policies enforced pre-submit

e) Client Layer (Mobile/Web)

• Embedded wallet: Seed/keys managed locally; optional social recovery
• Offline-first: Local cache of timelines; background sync
• Privacy: Network via privacy proxies; minimize metadata leakage
• Observability: Client-side metrics for performance and quality tuning

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Tokenomics — GSX Token

• Type: ERC‑20, fixed supply

• Total supply: 1,000,000,000 GSX

• No KYC required: Access is permissionless; sale mechanics geofenced per legal advice

• Distribution

  • Community Rewards: 40% (400M) — content rewards, reputation incentives
  • Team: 20% — 12‑month cliff, 4‑year vesting
  • Ecosystem Fund: 15% — partnerships, grants, liquidity incentives
  • Public Sale: 10% — multi-round, fair price discovery
  • Marketing: 8% — growth, influencers, campaigns
  • Liquidity: 5% — DEX liquidity on Arbitrum Nova and bridges
  • Reserve: 2% — strategic buffer

• Utility

  • Subscriptions and premium channel access
  • Creator payouts and performance bonuses
  • Governance voting and signaling
  • Sponsored boosts and content promotion credits
  • Reputation bonding for moderation roles

• Vesting and emissions

  • Linear vesting schedules to align long-term incentives
  • No perpetual inflation; emissions funded from allocation, not new mint

• Treasury policy

  • Multisig with timelock; path to on-chain DAO control
  • Fiat runway diversification policy and risk-weighted treasury management

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Governance

• Two-phase model

  • Phase 1: Foundation + multisig stewards with public proposals and timelocks
  • Phase 2: Token-holder governance with quorum and veto backstops

• Mechanics

  • Proposal thresholds, quorum, voting periods tuned for participation
  • Delegate system to encourage expertise-based decision-making
  • Reputation overlays for non-token signal in moderation domains

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Revenue Model

• Primary

  • Premium channel subscriptions (default 70% creator / 30% platform)
  • Channel creation and customization fees
  • Boosted content and promoted placements
  • GSX spreads on in-app swaps and DEX revenue sharing (where available)

• Secondary

  • API access for enterprise/analytics partners
  • Premium analytics and creator tooling
  • Branded channel sponsorships (opt-in, labeled)

• Unit economics (illustrative)

  • Subscription ARPU: $6–$12/month
  • Gross margin: 80–90% after infra and relayer costs
  • Creator revenue share: 70% baseline, adjustable by governance

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Market & Competitors

• Market size

  • Global Social Media: ~$253B (2024)
  • Crypto users: 500M+
  • SAM: Privacy-first, crypto-native social users (~50–100M)
  • SOM (3-year target): 2–5M MAU

• Competitors

  • Whisper (defunct), Minds (semi-anonymous), X/Twitter (wallet integrations emerging), Farcaster/Lenster (Web3 social graphs), Telegram Channels (pseudo-anonymous)

• Differentiators

  • Full anonymity by design
  • On-chain content references and economics
  • Gasless UX
  • Transparent, community-driven moderation
  • Native tokenized subscriptions at the protocol level

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Go-To-Market Strategy

• Pre-launch

  • Community seeding on Crypto Twitter, Telegram, Reddit
  • Airdrops for early contributors and testers
  • GSX presale and whitelist (with geofencing as required)

• Launch

  • Viral “Confess on Chain” campaign
  • Creator partnerships (adult, gaming, geopolitics, whistleblowing niches)
  • App Store / Google Play distribution with privacy-forward positioning

• Growth loops

  • Repost incentives and referral rewards
  • Channel co-hosting with cross-audience boosts
  • Creator discovery surfaces with conversion tracking

• BD & partnerships

  • Wallets, DEXs, privacy tooling (mixnets, relays), analytics partners
  • L2 and data infra co-marketing (Arbitrum, The Graph, IPFS community)

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Product Roadmap

• Q3 2025

  • Closed beta (web + mobile), core posting, feeds, reactions
  • Relayer v1, subgraph v1, IPFS pinning baseline
  • Premium channel MVP with GSX subscriptions

• Q4 2025

  • Mobile GA; creator dashboards; boosts
  • Reputation-based moderation v1; rate limiting; spam bonding
  • Liquidity bootstrap and public sale

• Q1 2026

  • Encrypted private channels; key management UX
  • DAO v1 (treasury proposals, fee parameters)
  • API for third-party clients and analytics

• Q2–Q4 2026

  • Social recovery and MPC options
  • Advanced search, multi-language trend surfaces
  • Federated relayers and indexing redundancy

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KPIs & Milestones

• Activation: 40% week-1 retention of funded wallets; 60% 7-day posting rate
• Engagement: 8+ DAU/MAU, 12+ avg weekly sessions per active user
• Creator: 50k paying subscribers by Q4 2026; 15% creator conversion to paid
• Economics: $3M ARR from subscriptions/boosts by Q4 2026; >85% gross margin
• Reliability: 99.9% relayer uptime; P95 feed render < 250ms

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Security, Abuse Prevention, and Privacy

• Security
  • Audited smart contracts, bug bounties, continuous monitoring
  • Key storage best practices, optional hardware-backed enclaves
• Abuse prevention
  • Rate limits, intent scoring, reputation staking for moderators
  • Market-driven curation (boost slashing for deceptive content)
• Privacy
  • Minimal metadata; privacy proxies; optional Tor-friendly endpoints
  • No IP or device fingerprint logging; transparent privacy policy

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Legal & Compliance

• Jurisdiction and entity: Foundation + operating entity in crypto-forward jurisdiction
• Token sale: Geofenced as advised; no KYC for app usage; disclosures and risk statements
• Content policy: Illegal content prohibited; clear, minimum-necessary enforcement for legality only
• Data: No PII collection; GDPR/CCPA-aligned transparency and user rights, even if inapplicable

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Team & Hiring Plan

• Core team: Protocol engineering, mobile/web, infra, security, community, BD
• Advisors: Privacy tech, moderation at scale, token design, legal
• Hiring: Senior-first for infra/security; lean GTM; community-led support

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Financial Plan (Illustrative)

• 12–18 month use of funds

  • Engineering: 45–55%
  • Infrastructure (compute, IPFS, relayer gas): 15–25%
  • Marketing/Growth: 15–25%
  • Legal/Compliance/Security: 5–10%
  • Contingency/Treasury: 5–10%

• Runway target: 18–24 months post-raise with conservative growth assumptions

• Revenue sensitivity: Upside tied to paid channel adoption and creator retention

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Risks & Mitigations

• Regulatory uncertainty: Proactive counsel, geofencing, conservative token-sale design
• Abuse and spam: Bonded posting options, reputation staking, community slashing
• Creator adoption: Early guarantees, rev-share incentives, tooling, discovery boosts
• Infra scaling: Federated relayers/subgraphs, multi-region IPFS, graceful degradation
• App distribution: Compliant app policies, web fallback/PWA, regional store strategies

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Appendices

• A. Contract Modules: Post, Comment, React, Channel, Subscription, Reputation, Treasury
• B. Data Model: CID-based content; user address state; channel policies; reputation graph
• C. Governance Params (initial): Proposal threshold, quorum %, voting period, timelock days
• D. Metrics Dictionary: DAU/MAU, LTV/CAC, retention cohorts, creator conversion, boost ROI
• E. Compliance Notes: Content legality controls, transparency reports, law enforcement guidelines

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Call to Action

• Finalize token sale mechanics and geofencing
• Close initial audits and prepare bug bounty
• Recruit 25 founding creators for premium channels pre-GA
• Launch “Confess on Chain” campaign with mobile GA